true beauty comes from within

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2:51 AM

EAU DE LACOSTE

10:23 PM

AN ICONIC LACOSTE GARMENT INSPIRES A TRIO OF FREE-THINKING FRAGRANCES

It brought freedom of movement and elegance to the ladies’ tennis court. Today, the LACOSTE pleated skirt inspires EAU DE LACOSTE L.12.12 Pour Elle, a trio of fragrances reflecting the three moods of the LACOSTE woman: Natural, Elegant, Sparklingly playful. Just as the pleated skirt is the feminine counterpart to the iconic L.12.12 polo shirt, these new fragrances are the natural partner of the EAU DE LACOSTE L.12.12 For Him, now a global fragrances classic. The LACOSTE values of authenticity, elegance and joie de vivre which are the common core for both male and female versions have been interpreted in a bright and unexpected way to create three new olfactive moods.

THE FRAGRANCES

A pleated skirt can be given a unique twist according to the woman wearing it. This freedom of expression also applies to the fragrances, which reflect three facets of the LACOSTE woman. Around a shared floral jasmine note echoing the timeless feel of a LACOSTE piece, three lively scent structures reflect very different moods - Elegant, Sparkling and Natural - to suit the wearer and the moment.

THE PACKAGING

The iconic LACOSTE colours and the crocodile logo dressedup with more delicate tones to create the new palette of the EAU DE LACOSTE L.12.12 Pour Elle collection. The EAU DE LACOSTE L.12.12 Pour Elle flacons mirror the streamlined shape of their male equivalent, EAU DE LACOSTE L.12.12, with a lighter, more rounded look.

ELEGANT

Effortless, confident, classic but always fresh and relevant. Citrus oils, cassis bud and pink pepper give an instant feel of brightness, mellowed as mimosa brings its softness and femininity to the mix. Base notes of vetiver add a further warm sensuality, with vetiver’s masculinity giving an added edge.

NATURAL

Uplifting, authentic, warm – and yet constantly surprising. Coconut accord wraps its warming feel around a delicate construction of raspberry leaves, mandarin and pineapple. The powdery notes of orris bring a long-lasting soul to a fresh, light scent. Discreet yet addictive.

SPARKLING

Sweet and playful, with an edge of attitude «à la française». There is more than a hint of LACOSTE’s French roots in the playful sweet note of macaron at the heart of this scent. Top notes of fruit and spice provide sparkle with an edge, while patchouli adds its sophistication as a base note to this irresistible creation.

INSPIRED BY THE PLEATED TENNIS SKIRT

On the tennis courts of the 1920s, René Lacoste was not the only pioneer. While the French visionary developed his own forward-thinking designs, including the now legendary L.12.12 polo shirt allowing him freedom of motion and an enhanced performance during his games, women players were also aiming for freedom, breaking with convention along the way. By shortening the hems on their pleated skirts, these women followed Lacoste’s lead, combining greater freedom of movement with a radical style statement for the time.

Today, the effortless sophistication of the pleated tennis skirt makes it the iconic design of LACOSTE’s feminine range. With EAU DE LACOSTE L.12.12 embodying the spirit of the polo shirt, the pleated skirt is the inspiration for the new EAU DE LACOSTE L.12.12 Pour Elle trio of fragrances. A constant within LACOSTE’s collections, the pleated skirt displays its freedom to move ahead and its timeless modernity.

THE CAMPAIGN

Freedom, beauty and movement were the keywords for this campaign. In the TV version, the pleated skirt enjoys a playful dance to the sounds of Gloria Jones’ timeless classic, Tainted Love. The skirt shimmies to reveal the three flacons in a fun-filled visual choreography echoing the masculine version of the film. The print campaign was shot in LA by British fashion photographer Jacob Sutton, who chose to express the personality of the three fragrances through the sense of movement captured in each image.

THE LINE

Lacoste L.12.12 Pour Elle Sparkling EDT 90ml IDR 995,000

Lacoste L.12.12 Pour Elle Elegant EDT 90ml IDR 995,000

Lacoste L.12.12 Pour Elle Natural EDT 90ml IDR 995,000

Face

INTRODUCING NEW MAX FACTOR MIRACLE MATCH FOUNDATION

10:08 PM

THE ULTIMATE NUDE:
Fusing precision shade matching with medium coverage and a healthy looking translucent skin finish

Launching in March 2016, Max Factor Miracle Match Foundation is the revolutionary new product that cleverly combines flawless looking shade matching that blurs imperfections and nourishes skin with hydration. Feeling like a moisturizer on application, Miracle Match Foundation is the first from Max Factor to contain a new silicone ingredient that behaves more like a moisturizer and enables high performance blandability with medium coverage.

Why?
Some shade matching formulas only offer light coverage, enabling an easier colourmatch but often leaving women dissatisfied with their beauty look. A delve into the habits and opinions of women in the recent Max Factor Glamour Expose uncovered that 50% of women are still searching for a shade-matching foundation that covers imperfections – but one in three also highlighted that they are absolutely not looking for “barely there” coverage.

The Beauty Look:
Miracle Match Foundation cleverly balances medium coverage with a translucent finish for an end look that gives a beautifully blurred effect and nourishes with hydration at the same time. Added to the formula are light reflecting particles to reduce and soften the appearance of skin imperfections. The result? A beautiful healthy looking nude, with a blurred finish for skin perfection. The effect is “enhanced skin-tone” – the ultimate healthy nude base for skin perfection

Ultimate nude make-up can be as powerful and glamorous as smoky eyes and red lipstick when done properly, but many make-up artists recognise that this is the most challenging makeup look to create. Women desire the security of coverage but with the appearance of naturally healthy looking skin.

“Make-up artists spend years perfecting a natural looking healthy nude base. It’s without doubt the most difficult look for women to get right, balancing enough coverage that gives you the security of fabulous flawless skin with the desire for natural glow and highlights to shine through. Max Factor Miracle Match is a fantastic foundation; it gives flawless looking beautiful skin. And that’s the beginning of any glamour transformation – good skin!” Pat McGrath, Global Creative Director - Max Factor Cosmetics

The shade range The ethnically diverse shade palette for Miracle Match Foundation has been devised by Brendan Aveline, an expert “shader” who working with both warm and cool tones has created a global colour palette, specifically chosen to create intricate sub-palettes according to the needs of each region. There are 6 available shades in total that cover a global skin-tone spectrum, with the multiple variations of cool and warm providing maximum shade-matching varieties.

The Science.

Translucent micas The formula is enhanced with translucent micas so while the application leaves a medium coverage, the skin is still able to reflect light which gives the illusion of naturally beautiful nude skin – with skin’s natural highlights shining through. Reduced powders Reduced powders combined with additional translucent micas give coverage without covering skins natural highlights - skin is not mattified, but nor is it left feeling dewy – it adapts with your skin for a finish that is uniquely yours. Light reflecting particles Additional light reflecting particles work to blur unevenness and imperfections for a blurred effect. Nourishment properties 40% of the formula is made up of skin conditioning agents to nourish

New Max Factor Miracle Match Foundation will be available from March 2016 in a total of 6 shades, included – WARM ALMOND 45, NATURAL 50, BEIGE 55, GOLDEN 75, SOFT HONEY 77 & CAREMEL 85, At selling price rp160,000 each.